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Jan 22, 2018MEDAL

PyeongChang Winter Olympics: 18 Days Out — The Medals Are Already Famous ❄️

PyeongChang 2018 opens February 9. The medals feature Korean Hangeul-inspired geometric patterns embedded into the design — a deliberate cultural anchor worth studying before opening night.

PyeongChang 2018 opens February 9. The medals feature Korean Hangeul-inspired geometric patterns embedded into the design — a deliberate cultural anchor worth studying before opening night.

Hangeul Pattern as Texture

The PyeongChang medals embed stylized Hangeul (Korean alphabet) consonant strokes around the rim as textured pattern — visible only on close inspection. The technique transforms a generic round medal into a culturally-anchored artifact. For any custom medal you brief, consider whether a local script (Thai, Khmer, Chinese) could provide similar discovered-detail texture at no extra cost.

Heaviest Olympic Medal Yet

PyeongChang medals weigh 586g each — heavier than any previous Winter Olympic medal. The substantial weight is part of why every athlete-holding-medal photo this Olympics will read as more momentous than past Games. For your flagship perpetual trophies, weight discipline (don't skimp on metal) is the cheapest perception upgrade.

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pyeongchang 2018 medalhangeul pattern medalheavy olympic medalcultural anchor medal