Rio Closes: 3 Medal-Industry Shifts the Games Confirmed 🇧🇷
The cauldron was extinguished Sunday night. Already three of the design decisions Rio made are landing in regional sport medal briefs across Asia. Worth understanding what shifted.
The cauldron was extinguished Sunday night. Already three of the design decisions Rio made are landing in regional sport medal briefs across Asia. Worth understanding what shifted.
Recycled Metal Becomes a Selling Point
Rios 30% recycled silver/bronze proved that recycled-content medals carry no functional compromise and meaningful press-release upside. Expect Thai foundries to begin certifying recycled-content percentages on request through 2017. For your event with a sustainability angle, ask for recycled certification — Rio just normalized the question.
Composite-Material Medals Are Now Mainstream
Rios FSC wood ribbon ring proved that non-metal accents on Olympic-tier medals are not just possible but visually distinctive. The first Thai event using a teak ring lands in October. Expect 3-5 more Thai events to adopt by spring 2017. The cost is negligible; the brand differentiation is significant.