Halfway through 2016, three medal-design shifts that started as January experiments are now landing in mainstream race briefs. With Rio Olympics six weeks away, the next six months will accelerate these further.
Halfway through 2016, three medal-design shifts that started as January experiments are now landing in mainstream race briefs. With Rio Olympics six weeks away, the next six months will accelerate these further.
In January, CNC cut-through silhouettes appeared in roughly 10% of race briefs. Halfway through 2016, that number is closer to 35%. The visual difference on Instagram thumbnails is so significant that race directors who held out are switching for autumn events. RS Trophy now stocks generic course-silhouette cut blanks in three sizes to support last-minute orders.
Rio’s FSC-certified wood ribbon rings inspired Thai event organizers to ask about teak and rosewood accents. The first Thai use case lands this autumn: a community marathon in Chiang Mai is commissioning teak-ring 70mm finisher medals. Expect mainstream adoption by 2017 spring race season.