Year of the Snake: Lunar New Year Plaque Design Notes 🐍

Lunar New Year fell on January 29 this year. The Snake symbolizes wisdom and transformation. If you are still commissioning Chinese-New-Year corporate plaques, three traditional design conventions separate a thoughtful gift from one that misses the cultural mark.

Red Body, Gold Nameplate

Polished red lacquered wood + gold-leaf nameplate is the canonical combination. Pink, peach, and any pastel tone read as inappropriate to recipients who notice the conventions. If your brand color is muted, use it on the ribbon — keep the plaque body in the prescribed palette.

Snake Motif at the Upper Portion

Traditional Chinese plaque composition places the zodiac animal at the upper portion, never centered like a Western logo. A small embossed snake above the nameplate reads correctly to Chinese-Thai recipients; a centered snake reads as Western styling with Asian imagery. The placement is the message.