The annual MVP trophy is the most photographed award in any company. The brief is also where most companies under-think it — they spec a generic cup and miss the moment.
The annual MVP trophy is the most photographed award in any company. The brief is also where most companies under-think it — they spec a generic cup and miss the moment.
A flat logo etched on a trophy looks like swag. The element of the logo — a shape, a creature, a geometric mark — sculpted into the trophy form itself looks like an heirloom. For a trophy expected to live on a desk for 20 years, give the designer the brand's most distinctive element and let them interpret it three-dimensionally.
A clever trophy base that doubles as a desk accessory (pen holder, business card slot, small dish for paper clips) gets used every workday — and that daily use multiplies the trophy's emotional value. Adds ฿200–400 to base cost. Recipients who use it daily share it more on social media than recipients who just look at it.