2022 in Review: 4 Trophy Industry Shifts to Plan Around for 2023 📊
Twelve months of Beijing, Birmingham, Qatar, Songkran, school sport days, corporate ceremonies. Four patterns emerged clearly — each one worth carrying into 2023 award programs.
Twelve months of Beijing, Birmingham, Qatar, Songkran, school sport days, corporate ceremonies. Four patterns emerged clearly — each one worth carrying into 2023 award programs.
Recycled-Content Materials Became Mainstream
Beijing, Birmingham, and dozens of Thai race events all featured recycled-metal medals in 2022. The shift from niche to default happened within a single year. For 2023 briefs, recycled-content materials should be the proposed baseline — not the premium upcharge. Suppliers who cannot source recycled metal honestly are the ones to drop.
Cultural Specificity Beat Generic Iconography
Beijing's bi disc, Birmingham's canal rings, Qatar's Bedouin geometric patterns — every major medal in 2022 anchored to one specific host-culture detail rather than generic 'Asian' or 'British'. For 2023 Thai events, lean into one specific cultural anchor per program (Naga, lotus, Garuda, temple roof) rather than five generic Southeast Asian references.