The Women's Rugby World Cup opens in England this month — the first edition where the women's trophy gets the full broadcast and ceremony treatment of the men's. Worth understanding the trophy itself.
The Women's Rugby World Cup opens in England this month — the first edition where the women's trophy gets the full broadcast and ceremony treatment of the men's. Worth understanding the trophy itself.
The Women's trophy is its own design rather than a copy of the men's Webb Ellis Cup — distinct silhouette, distinct decoration, same broadcast prestige. The lesson for paired-gender events: equal stature does not require identical form. Designing two coordinated-but-distinct trophies signals that each event has its own identity.
Even though the women's trophy is relatively new, World Rugby is engraving every winner from year one — building the cumulative historical record that the men's trophy has from 1987. For any new perpetual trophy program you start, leave generous engraving room for 30+ years from day one.