Year of the Tiger: Plaque Design for Lunar New Year 2022 🐅
Lunar New Year falls on February 1 this year. The Tiger is bold, the color rules are strict, and three traditional design conventions separate a thoughtful plaque from one that misses the cultural mark.
Lunar New Year falls on February 1 this year. The Tiger is bold, the color rules are strict, and three traditional design conventions separate a thoughtful plaque from one that misses the cultural mark.
Tiger Motif at the Top, Not the Center
Traditional Chinese plaque composition places the zodiac animal at the upper portion of the plaque, never centered like a Western logo. A small embossed tiger above the nameplate reads correctly to Chinese-Thai recipients; a centered tiger reads as Western styling with Asian imagery. The placement is the message.
Red Body, Gold Nameplate, No Pastels
Polished red lacquered wood + gold-leaf nameplate is the canonical combination. Pink, peach, and any pastel tone read as inappropriate to recipients who notice the conventions. If your brand color is muted, use it on the ribbon — keep the plaque body itself in the prescribed palette.